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BetterVision4Kids.com

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BetterVision4Kids.com

Optometrist Specializing in corrective vision therapy

Challenge: no website, leads only generated from other doctors (large referral fee), no online footprint or brand equity

Solution: website redesign, filmed two dozen content videos on his topic to feature him as an expert in the Vision Therapy specialty. distributed those videos on 100+ video sharing and social bookmarking sites, created a Facebook fan page, started a blog by leveraging existing content in the videos, trained the Dr. on appointment setting and closing sales techniques

Result: Grew Practice to over $4,000/month in Internet-acquired business, created an international footprint for his specialty (vision therapy optometry)

Technologies used: WordPress, Video Marketing, CRM (Infusionsoft), Email Marketing

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